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Based on the variety of individual differences discussed in the chapter, describe an imaginary individual who possesses the characteristics that would seem to make a person most inclined to behave sustainably. Address at least six individual difference variables.
Risk-free Rate
The theoretical rate of return on an investment with zero risk of financial loss, often represented by the yield on government securities.
Risk-free Asset
An investment that is expected to return its full original value along with a specified interest rate with virtually no risk of financial loss.
Beta
An evaluation of the unsteadiness, or systematic jeopardy, of a security or collective financial investments when compared to the market as a whole.
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