When Schultz, Et Al

question 99

Multiple Choice

When Schultz, et al. (2007) included a smiley or frowny face on homeowners' energy bills, people's reactions were consistent with the idea that

• A)feedback is ineffective at promoting long-term behavior change.
• B)reinforcement generally works better than punishment.
• C)descriptive norms are more powerful than injunctive norms.
• D)informational feedback is more powerful than social feedback.

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Definitions:

Sandstone

A sedimentary rock composed mainly of sand-sized minerals or rock grains.

Shale

A fine-grained sedimentary rock that can contain significant amounts of oil and natural gas.

Magnitude 9.0

A measure on the Richter scale indicating an extremely powerful earthquake, capable of causing widespread destruction and significant alteration of the Earth's surface.

Lava Rock

A volcanic rock formed from the cooling and solidification of molten lava.