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Name and Describe the Different Groups of People Included in the Diffusion

question 49

Essay

Name and describe the different groups of people included in the diffusion of innovation model. When it comes to sustainable behavior change, where do you see yourself fitting into this model, and why?


Definitions:

Economies of Scale

Advantages in costs that companies gain by operating at larger scales, resulting in lower cost per unit as the scale expands.

Product Innovation

The process of developing new products or improving existing ones to meet changing consumer needs and preferences.

Process Innovation

The implementation of new or significantly improved production or delivery methods, enhancing efficiency or quality in the manufacturing or service sectors.

Venture Capital

Financing provided by investors to startups and small businesses with long-term growth potential.

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