From a Community Based Social Marketing Perspective, for a Benefit

question 47

Multiple Choice

From a Community Based Social Marketing perspective, for a benefit of a sustainable behavior to be motivating, it must

• A)have a positive impact on health or social status.
• B)benefit both the planet and the person.
• C)be perceived as a benefit by the target audience.
• D)All of the above.

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Definitions:

Tension

The state of being stretched tight, which can refer to physical objects or a psychological state of stress or anxiety.

Nonmotivating

Activities or stimuli that do not provoke interest, excitement, or drive in an individual.

Motives

The reasons or drives behind an individual's actions or behavior.

Deficiencies

Refers to the lack or shortage of something essential, including nutrients, resources, or qualities necessary for normal functioning and health.