Choose an Environmentally Responsible Behavior on Your Campus and Describe

question 34

Essay

Choose an environmentally responsible behavior on your campus and describe how Community Based Social Marketing (CBSM) could be used to promote it. Organize your description according to the five basic steps of CBSM.

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Definitions:

Total Spending

The aggregate amount of expenditure by all sectors of the economy, including households, businesses, government, and foreign buyers.

Larger Output

Production at a higher volume, often pursued to achieve economies of scale and reduce the average cost per unit.

Government Purchases

Expenditures by the government sector for goods and services that government consumes in providing public services and for public capital that has long-term usage.

Consumption

The total amount of goods and services consumed by households over a specific time period.