The Book Features a Simple Model from M

question 13

Multiple Choice

The book features a simple model from M. Porter, which displays how a country's economy can go through various stages - from a simple economy to a more sophisticated one - with increasing demands on institutional set-ups. The three stages are known as:

• A) rural economy, simple industry economy, service-based economy
• B) factor-driven (primary resources) economy, effective-driven economy, innovation-driven economy
• C) agricultural economy, industrial economy, information economy
• D) earth economy, capital economy, entrepreneurial economy
• E) pre-industrial economy, industrial economy, post-industrial economy
• (Se upp så inte frågan ovan kommer samtidigt som denna nedan)

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Definitions:

Word-of-Mouth Review

Information or opinions about products or services shared personally between consumers, rather than through official marketing channels.

Public Endorsement

The act of publicly supporting or approving a product, service, or idea, often by a celebrity or influential figure, to influence the public's opinion or consumer behavior.

Influence Impression

The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.

The Two-Step Flow Model

A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.