The Discovery Model and the Creation Model Are Often Presented

question 21

True/False

The discovery model and the creation model are often presented as two contradictory extremes, when in actuality successful entrepreneurs use both - at various stages and in various situations. A more ambidextrous approach. A number of hypotheses on this fact - verified by research, can be proposed.
-Hypothesis A: The more uncertainty and complexity there is in the environment, the more the creation model is used.

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Definitions:

Buyers

Individuals or organizations that purchase goods or services for personal use, resale, or production purposes.

Reservations

The act of booking in advance to secure a service or product, commonly used in contexts such as hospitality, travel, and dining.

Potential Customers

Individuals or entities that are likely to be interested in a business's products or services, but have not yet made a purchase.

Marks

Can refer to various contexts such as grades in an educational setting, trademarks in business, or identifying signs.