Examlex
Supporters of the business plan as a crucial tool for entrepreneurs explain how it forces them to think through their offering early in the process and how it, for example, will be produced, packaged and distributed to reach and create value for the customer (and the business owner).
Account Penetration
A measure of the depth of sales or services provided to a specific customer, often aimed at increasing the share of the customer's purchasing.
Maximizing Sales
The process of increasing the amount or value of products or services sold, often by employing strategies and techniques to attract more customers or by enhancing the effectiveness of sales efforts.
Transaction Selling
A sales approach focused on single, one-time sales transactions rather than developing long-term customer relationships.
Customer Needs
Customer needs encompass the desires, expectations, or requirements that customers have regarding a product or service to solve a problem or fulfill a desire.
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