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In an Entrepreneurial Context, a Business Model Is Often the Result

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In an entrepreneurial context, a business model is often the result of entrepreneurial experimentation and learning. Effectuation and Lean Startup are examples of this successive logic.


Definitions:

Blocking Effect

A phenomenon in which a previously learned association prevents the acquisition of a new association involving the same stimulus.

Conditional Response

A conditioned reaction to a once neutral stimulus that has become associated with an unconditioned stimulus through repeated pairing.

Anticipatory Response

A reaction that occurs in anticipation of an upcoming event or stimulus, often based on previous experiences or expectations.

Operant Conditioning

An educational method where behavior intensity is altered through rewards or penalties.

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