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The aggregate anticipated revenue from a variety of sources that the proposition could pull in is referred to in the BMC as ………?
James Heskett
An academic known for his contributions to business management, particularly in the areas of organizational culture, service management, and customer satisfaction.
John Kotter
A professor of leadership at Harvard Business School best known for his work on change management and leadership.
Anticipatory Socialization
The process through which individuals learn and adapt to the norms and expectations of a culture or group before they formally enter it.
Nonadaptive Organizational Culture
A company culture that struggles to adjust to new challenges, technologies, or environments, limiting progress and innovation.
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