As a Rule of Thumb, Gross Margins of 40 Percent

question 20

True/False

As a rule of thumb, gross margins of 40 percent and up are deemed viable. Margins under 20 percent are termed "razor thin."

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Definitions:

Intangible issues

Issues that are not easily quantified or measured, often related to emotional, psychological, or cultural factors.

Bargaining mixes

The range of items that are up for negotiation between parties, including issues and interests.

Consulting

The professional practice of providing expert advice in a particular area, such as business, education, law, or technology.

Evaluating packages

The process of assessing a set of proposals or components as a whole rather than individually, often used in negotiations or decision-making.