Which of the Following Would Be the Considered the Least

question 16

Multiple Choice

Which of the following would be the considered the least risky new product?

• A) New category entry
• B) Cost reduction
• C) New market
• D) New-to-the-world

---

Definitions:

Mental Ability

Refers to cognitive capabilities, including learning, reasoning, problem-solving, and decision-making.

Criterion-related Validity

The extent to which a test predicts or significantly correlates with a specific outcome or behavior.

Construct Validity

The extent to which a test measures what it claims to measure, indicating the accuracy of the test's theoretical foundations.

Criterion-related Validity

The degree to which a test predicts or correlates with a specific outcome or behavior it is designed to assess.