_________ Represents Ideation Activities That a Team or Company Undertakes

question 11

Multiple Choice

_________ represents ideation activities that a team or company undertakes to amass a valid set of product concepts.

• A) Ideation
• B) Concept testing
• C) Concept generation
• D) Concept formation

---

Definitions:

Breath Mint

A small, flavored product designed to freshen breath and typically consumed after eating.

Chewing Gum

A soft, cohesive substance designed to be chewed without being swallowed, often used to freshen breath and maintain oral hygiene.

Pain Reliever

A type of medication or remedy designed to reduce or alleviate pain.

Antacid

Medications that neutralize stomach acid, used to relieve heartburn, indigestion, or an upset stomach.