________ Is the "Added Value" with Which a Given Brand

question 5

Multiple Choice

________ is the "added value" with which a given brand endows a product.

• A) Brand equity
• B) Brand goodwill
• C) Brand reputation
• D) Brand associations

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Definitions:

Niche Market

A specialized segment of the market for a particular kind of product or service, aimed at satisfying specific customer needs, not addressed by mainstream providers.

Pharmaceutical Companies

Companies engaged in the research, development, manufacture, and distribution of drugs and medications for medical diagnosis and treatments.

Diversified Market

A market characterized by a variety of products, services, or sectors, which reduces investment risk and capitalizes on different growth opportunities.

Hardware Store

A retail business that sells tools, building supplies, and household hardware for home improvement.