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Globalization has resulted in reduced choice for consumers around the globe.
Means-Ends Chain
A conceptual framework that links desired outcomes (ends) with the actions or resources (means) required to achieve them.
Higher-Level Objectives
Goals set at a strategic level that aim to achieve broader organizational visions and long-term success.
Lower-Level Objectives
Specific, measurable goals set at a lower hierarchy within an organization, aimed at supporting higher-level strategic objectives.
Quantify
To measure or express something as a numerical value.
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Q36: Five various sources of opportunity are mentioned