For a Fast Food Business That Is Looking to Go

question 12

True/False

For a fast food business that is looking to go global, a product adaptation strategy is necessary when local preferences in a foreign country are different to those in its home country.

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Definitions:

Room Lighting

Describes the design and arrangement of lights within a space, affecting visibility, mood, and ambiance.

Mood

A temporary state of emotion that influences an individual's feelings and behaviors and can affect perception and decision-making.

Ethics

The branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior.

American Psychological Association

A professional organization representing psychology in the United States, dedicated to advancing psychology as a science, profession, and means of promoting health and welfare.