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Virtual teams constitute an increasingly common and important coordination and integration mechanism across an MNC's interdependent operations.
Decoding
The process by which audiences interpret and derive meaning from media messages.
Interpret
To explain or provide the meaning of something, often requiring analysis or understanding of context, especially in language, arts, and data.
Heterosexist Visions
Representations or depictions that assume heterosexuality as the norm, thereby excluding or diminishing non-heterosexual perspectives and experiences.
Janice Radway
A scholar known for her contributions to the fields of cultural studies and American literature, especially for her work on reading communities.
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