Examlex
People in a group decision process are more likely to "think outside the box"
Advertisement Wear-out
The decline in advertising effectiveness that occurs when an audience becomes overly familiar with a campaign, leading to decreased attention and response.
Credible Sources
Informational materials or entities regarded as trustworthy and reliable for facts, data, or news.
Pique Technique
A method used to increase compliance by arousing curiosity or interest through an unusual request.
Yielding
Whether you “accept” (believe, and especially whether you change your attitude to agree with) the message.
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