Explain Why It Is Important to Define the Audience Before

question 14

Essay

Explain why it is important to define the audience before starting to create communications materials. How can you start to define the audience or audiences?

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Definitions:

Excitement

A state of heightened arousal and enthusiastic anticipation towards an event or activity.

Despondent

Feeling or showing extreme discouragement, dejection, or depression.

Passionate

Describes having, showing, or caused by strong feelings or beliefs.

Companionate

Refers to love characterized by deep affection, friendship, and emotional intimacy, as opposed to passionate love.