The 2017 Edelman Trust Barometer Measures Attitudes About the State

question 6

Essay

The 2017 Edelman Trust Barometer measures attitudes about the state of trust in business, government, non-government organizations (NGO) and media across 25 countries. The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population's trust in four key institutions; business, non-government organizations (NGO), government, and media has declined broadly. With the fall of trust, the majority of respondents now lack full belief that the overall system is working for them. If you were working on a PR team for a government agency, how would you create a research program to see if your client's reputation needs work and reflects the Edelman Study?

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Definitions:

Intersecting Systems

Intersecting Systems denote the convergence of multiple social categorizations like race, gender, class, and sexuality, which interact to shape individuals' experiences of oppression or privilege.

Black Lesbian

Refers to a woman who identifies as both African American or of African descent and homosexual.

Intersection

The concept of an overlapping or interconnecting of social identities and related systems of oppression, domination, or discrimination.

Darren Wilson

The police officer known for the shooting of Michael Brown in Ferguson, Missouri in 2014, an event that sparked widespread protests and debate over police violence.