Explain Why Research Should Be Among the Vital Elements of a PR

question 11

Essay

Explain why research should be among the vital elements of a PR campaign or program. What kinds of information can come from a formal research program and how might they be used?

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Definitions:

Group Think

A behavioral pattern seen in a collective where the need for unity or agreement leads to unwise or ineffective choices due to suppressed dissent or critical thought.

Cohesive

The quality of forming a united whole, often used to describe the unity within a group or team.

Conformity

The act of aligning one's behaviors, beliefs, or standards to match those of a group or societal norms.

Close Minded

Having or showing a rigid opinion or standpoint, not open to new ideas or arguments.