The 2017 Edelman Trust Barometer Measures Attitudes About the State

question 6

Essay

The 2017 Edelman Trust Barometer measures attitudes about the state of trust in business, government, non-government organizations (NGO) and media across 25 countries. The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population's trust in four key institutions; business, non-government organizations (NGO), government, and media has declined broadly. With the fall of trust, the majority of respondents now lack full belief that the overall system is working for them. If you were working on a PR team for a government agency, how would you create a research program to see if your client's reputation needs work and reflects the Edelman Study?

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Definitions:

Tort of Defamation

A civil wrong that involves making false statements about someone that harm their reputation.

Intoxicated

A state of being affected by substances such as alcohol or drugs, which impair cognitive functions and physical abilities, leading to reduced control and judgment.

Unconscionability

A condition in which a contract or a clause within the contract is deemed unjust or extremely one-sided in favor of the party with more power.

Fraud

Deceptive action intended to result in financial or personal gain or to cause harm to another party.