Which Is Better, Quantitative or Qualitative/categorical Information

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The Answer is Neither is necessarily better than the other. The use of a specific research tool depends on multiple factors including deadline, budget and availability of survey or other research resources. The situation being researched also is important. For example, if the topic is relatively new or unknown, it may be best to use qualitative methods to gather impressions and to understand the reaction of potential target audience members to the new idea, product, policy or even person. If the topic is one that has had wide attention and information, quantitative methods such as surveys may be the correct solution.

Which Is Better, Quantitative or Qualitative/categorical Information

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