Write an Analysis of the Big Valley Study of Unicorns

question 3

Essay

Write an analysis of the Big Valley study of unicorns and earned media. How would you approach the question of the value of earned social media?
Is gather¬ing data from three sources valid?
How would you go about checking for internal and external validity?

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Definitions:

Normative View

An opinion or viewpoint based on what is considered to be ideal or how things should be rather than on empirical evidence.

Federal Minimum Wage

The lowest legal hourly wage that employers can pay their workers, as mandated by federal law.

Opportunity Cost

When deciding, the toll of not considering the next most beneficial alternative.

Bracelets

Jewelry items worn around the wrist for decoration, often made of metal, beads, or other materials.