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Write an Analysis of the Big Valley Study of Unicorns

question 3

Essay

Write an analysis of the Big Valley study of unicorns and earned media. How would you approach the question of the value of earned social media?
Is gather¬ing data from three sources valid?
How would you go about checking for internal and external validity?


Definitions:

Total Income

The sum of all earnings or revenue generated by an individual or entity from various sources before any deductions.

U.S. Income Distribution

The way in which total income is shared among the population of the United States.

Crowding Model

A theory or model that explains how public sector involvement can displace or reduce private sector activity in certain markets.

Occupational Segregation

The division of labor in which different groups of workers, often based on gender, ethnicity, or race, are systematically allocated different kinds of jobs.

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