Diversity Training at the Local Y Focused on Correcting Performance

question 13

Multiple Choice

Diversity training at the local Y focused on correcting performance evaluation biases toward racially dissimilar others. Thus, the most appropriate focus of evaluation would be on:

• A) Reactions
• B) Learning
• C) Results
• D) Behavior

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Definitions:

Test Marketing

Introduces a new product or service to a limited geographic area (usually a few cities) prior to a national launch.

Modify Existing Products

The process of making alterations or improvements to current products to meet new requirements or take advantage of new market opportunities.

New-to-the-world Products

Innovations that create an entirely new market by being the first of their kind.

Late Majority

The last group of buyers to enter a new product market; when they do, the product has achieved its full market potential.