In Japan, Expectations Are for Exercisers and Leaders to Be

question 16

Multiple Choice

In Japan, expectations are for exercisers and leaders to be ________, with an emphasis on ________.

• A) Muscular; strength.
• B) Lean; flexibility.
• C) Lean; thinness.
• D) Muscular; flexibility.

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Definitions:

Concentrated

Refers to a strategy that focuses efforts and resources on a specific, narrow market segment or audience.

Micromarketing

Marketing strategies tailored to meet the needs and preferences of very specific segments of the market or individual customers.

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.