Which of the Following Is False

question 54

Multiple Choice

Which of the following is false?

• A)Retail sweep accounts "sweep" balances out of transactions accounts that are subject to reserve requirements and into other accounts that are not.
• B)Retail sweep accounts have experienced enormous growth since they were introduced in 1994.
• C)Because of retail sweep accounts, required reserves have fallen significantly.
• D)The decline in required reserves due to retail sweep accounts gives the Fed more precise control over the fed funds rate and the implementation of monetary policy.

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Definitions:

Product-mix

The total range of products that a company offers to its customers, including all product lines and individual products.

Comarketing

Cooperative arrangement in which two businesses jointly market each other’s products.

Cobranding

Cooperative arrangement in which two or more businesses team up to closely link their names on a single product.

Affinity Program

Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.