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Young Ruthie is tickled pink to learn that she will be visiting her beloved grandmother who recently moved to a nearby apartment. The first time she walks into the apartment, Ruthie immediately notices the strong scent of the wintergreen-based gel her grandmother used for muscle and joint pain and comments that it "smells funny in here." Soon, however, Ruthie no longer notices the wintergreen scent. However, after Ruthie's initial reaction to the scent would be a(n) ____, and her later lack of reaction to it demonstrates ____.
Noncontrollable Fixed Costs
Costs that cannot be altered or influenced by the decisions of management in the short term.
Controllable Margin
The portion of income that can be directly controlled or influenced by managerial decisions, excluding fixed costs.
Operating Assets
Assets used by a company in its day-to-day operations to generate income, including cash, inventory, buildings, and equipment.
Return on Investment
A measure used to evaluate the efficiency of an investment, calculated by dividing the profit earned on an investment by the cost of that investment.
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