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Real assets are not acquired when
Lower-Income Segment
A portion of the population or market characterized by lower earnings, often targeted by businesses offering more affordable products or services.
Developing Economies
Countries that are in the process of industrialization, with relatively low per capita income and seeking to improve their economic base.
Market-Creating Innovations
Innovations that establish new markets by solving unserved or underserved problems and fulfilling unmet needs.
Performance Innovations
Innovations aimed at enhancing the efficiency, productivity, or effectiveness of operations in organizations or systems.
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