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The Board of Governors of the Federal Reserve System has
Reposition
The process of changing a product's place in the market, which can involve altering its image, price, features, or target audience to better meet strategic goals.
Substitute Product
A good or service that can replace another to fulfil the same needs or desires, offering an alternative choice to consumers.
Complementary Product
A product that adds value to another primary product, usually leading to increased demand when paired together.
Complementary Brands
Brands that offer products or services that enhance or are necessary for the use of another product, creating mutual demand.
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