"The World Is Too Much with Us; Late and Soon

question 22

Multiple Choice

"The world is too much with us; late and soon, Getting and spending we lay waste our powers . . ." What romantic idea is expressed in these lines from a poem by William Wordsworth?

• A) people lack the education they need to improve themselves
• B) humans are too easily distracted from nature by material pursuits
• C) society's institutions are responsible for human misery and corruption
• D) only by striving for wider experience do humans express their inner selves

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Definitions:

Value

Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives.

Quality

A measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about by strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output that satisfies specific customer or user requirements.

Perceptual Map

Displays, in two or more dimensions, the position of products or brands in the consumer’s mind.

Ideal Points

Preferences or positions considered most favorable or desirable by an individual or group, often used in the context of marketing to tailor products or services.