____-Mission Fit Refers to the Alignment Between an Executive's Personal

question 36

Multiple Choice

____-mission fit refers to the alignment between an executive's personal intentions and their firm's mission.​

• A) ​Occupation
• B) Value​
• C) Intention​
• D) Meaning​

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Definitions:

Conglomerate Merger

A combination of two companies that are involved in totally unrelated business activities.

Marketing Chain

The series of processes and activities involved in moving a product from producer to consumer, including distribution and selling.

Vertical Merger

A merger between companies in the same industry but at different stages of the production process, such as a manufacturer merging with a supplier.

Horizontal Merger

A business consolidation that occurs between firms operating in the same industry.