Christianity Appealed to the Poor and Underserved Populations of Rome

question 4

Multiple Choice

Christianity appealed to the poor and underserved populations of Rome.For this reason, it makes sense that it first gained popularity ________.

• A) in urban centers
• B) in Italy
• C) in frontier towns
• D) among coloni

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Definitions:

Geodemographic Segmentation

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics.

Ethnic Food Aisle

A section within grocery stores dedicated to foods and ingredients associated with various ethnic or cultural cuisines.

Suburban

Pertaining to or characteristic of areas on the outskirts of a city, often residential in nature and less densely populated than urban centers.

Concentrated Targeting Strategy

A marketing strategy of selecting a single, primary target market and focusing all energies on providing a product to fit that market’s needs.