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Sally uses a lot of friendly gestures when she speaks. Why should she be careful with foreign customers?
Physiological Measures
The quantification of biological responses, such as heart rate, skin conductance, and brain activity, which are used to assess physical and emotional states.
Sleepers
Individuals who, after being exposed to a persuasive message, increase their acceptance of the message over time, even if they initially resisted it.
Defense Mechanisms
Mental mechanisms activated without awareness to defend against anxiety triggered by thoughts or feelings judged as inappropriate.
Individual Differences
Variations among individuals in qualities or attributes, including personality, intelligence, interests, and behaviors.
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