In Order to Have Effective Marketing Communications, Companies Should

question 13

Multiple Choice

In order to have effective marketing communications, companies should:

• A)Change communications piece by piece over time.
• B)Alert the sales force that changes are ging to occur and let them know that additional training will be forthcoming.
• C)Leave the communications for each region in the hands of the salesperson.
• D)Use word of mouth in foreign markets.

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Definitions:

Contracts

Legally binding agreements between two or more parties that outline duties, rights, and obligations.

Life Insurance

A contract between an insurer and an insured individual that promises payment of a death benefit to designated beneficiaries upon the insured's death.

Contracts

Legally binding agreements between two or more parties that are enforceable by law.

Enforceable

Capable of being imposed or upheld by a court of law or other authority.