Need-Satisfaction Personal Selling Is Based on the Idea That

question 56

Multiple Choice

Need-satisfaction personal selling is based on the idea that:

• A) Customers need to be told what they want.
• B) The customer needs to know what products the firm offers.
• C) Salespeople should be friendly because customers need to feel that they are appreciated.
• D) Customers purchase to satisfy a particular need or set of needs.
• E) Customers have only one need at a time and it must be met before the salesperson can interest them in any other product.

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Definitions:

Return on Assets

A profitability ratio that indicates how efficiently a company uses its assets to generate profit, calculated by dividing net income by total assets.

Investing Activities

Transactions involving the purchase and sale of long-term assets and investments, which are recorded in the investing section of the cash flow statement.

Statement of Cash Flows

A financial report that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.

Long-lived Assets

Assets that are expected to provide economic benefits over a period longer than one year, such as buildings or machinery.