The Approach to Personal Selling Where the Key Idea Is

question 34

Short Answer

The approach to personal selling where the key idea is that various stimuli can elicit predictable responses from the customers is called _________________.

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Definitions:

Emotional Experiences

The complex feelings or states that arise from the interactions of one's subjective cognitive, physiological, and environmental influences.

Walter Cannon

A prominent physiologist known for his work on the fight or flight response and the coining of the term 'homeostasis.'

Conscious Interpretations

The process through which individuals apply conscious thought to assign meaning to various experiences or stimuli.

Emotional Reactions

The spontaneous and subjective experience of feelings in response to stimuli, which can influence thoughts and behavior.