Which the Following Is Not a Step in the Buying

question 27

Multiple Choice

Which the following is not a step in the buying process?

• A) Analysis of proposals
• B) Performance feedback and evaluation
• C) Making a sales presentation
• D) Recognizing a problem or need
• E) All of the above are steps in the buying process

---

Definitions:

Discriminant Validity

The extent to which a test or measure differentiates between distinct groups or constructs, showing it is not correlating too highly with measures from different constructs.

Split-half Reliability

A measure of consistency where a test is divided into two parts and an individual's scores on both halves are compared.

Test-retest Reliability

A measure of the consistency of a psychological test or assessment tool across time, assessing the stability of test scores on repeated applications.

Alternate Forms Reliability

The consistency of the results of two tests constructed in the same way from the same content domain, administered to the same participants.