The Two General Categories of Attributes Making Up the Two-Factor

question 63

Multiple Choice

The two general categories of attributes making up the two-factor model of evaluation are?

• A) Functional and "must-have" attributes
• B) "must-have" and evaluative attributes
• C) Functional and evaluative attributes
• D) Function and psychological attributes
• E) Evaluative and "delighter" attributes

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Definitions:

Innovation

The process of creating new products, services, or methods that improve upon existing ones, driving progress in various fields.

Post-it Note Pads

Small pieces of paper with a re-adherable strip of adhesive on the back, intended for temporarily attaching notes to documents and other surfaces.

3M Corporation

A multinational conglomerate corporation known for products like Post-it Notes, Scotch tape, and a wide range of industrial and consumer goods.

Venture Capital

Financing that investors provide to startup companies and small businesses believed to have long-term growth potential.