One Way to Influence a Buyer Utilizing the Multi-Attribute Model

question 105

Short Answer

One way to influence a buyer utilizing the multi-attribute model for purchase decision making, is to call attention to __________________ attributes. These are attributes that may have a greater influence on the overall solution than the buyer previously thought.

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Definitions:

Rates of Return

A measure of the profit or loss of an investment over a specified period, usually expressed as a percentage of the initial investment.

Equity Returns

The profit or loss generated on an investment in equity, represented as a percentage of the investment's initial cost.

Interest

The charge for borrowing money, typically expressed as an annual percentage rate.

Debt Investments

Financial instruments that represent a loan made by an investor to a borrower, typically used by corporations, municipalities, and sovereign governments to finance projects and operations.