What Stage of the Consumer Decision-Making Process Do Post-Purchase Satisfied

question 4

Multiple Choice

What stage of the consumer decision-making process do post-purchase satisfied customers bypass?

• A) need recognition
• B) post-purchase outcomes
• C) evaluation of alternatives
• D) information search

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Definitions:

Order Effect

In a repeated measures design, the effect that the order of introducing treatments has on the dependent variable.

Order Effects

Order effects refer to changes in participants' responses in experiments caused by the order in which experimental materials, tasks, or conditions are presented.

Repeated Measures

A research design in which the same participants are measured more than once under different conditions or over time.

Criterion Variables

The dependent variables in research studies that are predicted or explained by independent variables.