Which of the Following Is a Marketing Information Systems Source

question 7

Multiple Choice

Which of the following is a marketing information systems source of information?

• A) market research
• B) market knowledge
• C) market data
• D) market intellect

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Definitions:

Portfolio

An array of fiscal investments encompassing stock shares, bond notes, commodities, spendable cash, and assets comparable to cash, plus mutual funds and ETFs.

Portfolio Expected Return

The weighted average of the expected returns on the assets included in a portfolio, representing the overall expected profit or loss.

Covariance

A statistical measure that indicates the extent to which two variables change together, signaling the direction of their linear relationship.

Investments

The process of distributing funds with the aim of earning returns or profits.