When Marketers Use Presence to Design Servicescapes, It Is Referred

question 13

Multiple Choice

When marketers use presence to design servicescapes, it is referred to as ______.

• A) design elements
• B) evidence management
• C) interior design
• D) impression management

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Definitions:

Male Line

The lineage or descent traced through the male members of a family or group.

Descent

The lineal lineage or ancestry from ancestors, often used in reference to the transmission of cultural or genetic inheritance.

Kinship System

The network of social relationships that form an important part of the cultures of most societies, often based on blood relations, marriage, or adoption.

Fewest Number

The smallest quantity or count in a set or group of objects, people, or entities.