All of the Following Are Components of the Brand Identity

question 9

Multiple Choice

All of the following are components of the brand identity planning model EXCEPT ______.

• A) brand image
• B) brand purpose
• C) brand offers in the market
• D) brand identity imprint

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Definitions:

Omission Training

A learning process in which the removal or avoidance of an expected stimulus occurs following a behavior, decreasing the likelihood of that behavior occurring again.

Escape Learning

A form of learning in which an organism acquires a response to terminate an aversive stimulus.

Discrimination

The unfair and biased treatment of people from various groups, particularly based on their race, age, or gender.

Operant Conditioning

A pedagogical strategy where the frequency of a behavior is adjusted using encouragement or suppression.