Which One of the Following Financial Metrics Is Not a Lag

question 11

Multiple Choice

Which one of the following financial metrics is not a lag indicator of marketing performance?

• A) growth in revenues
• B) growth in profitability
• C) return on equity
• D) return on marketing investment

---

Definitions:

Fluoxetine (Prozac)

An antidepressant medication in the class of selective serotonin reuptake inhibitors (SSRIs), used to treat depression, OCD, and anxiety.

Serotonin

A neurotransmitter that plays a significant role in mood regulation, digestion, and sleep, among other bodily functions.

Dopamine

Dopamine is a neurotransmitter involved in many functions, including motivation, pleasure, cognition, memory, learning, and fine motor control.

Neurogenesis

The process of generating new neurons in the brain, which continues in certain brain regions throughout adulthood in humans.