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The interviewer effect refers to the fact that the identity (nationality, race, gender, age, sexual orientation, etc.) of the researcher will often skew how people answer the questions he or she poses during the study.
Negative Message
Communication that conveys bad news, rejection, or unfavorable information in a tactful manner.
Buffer
A neutral or positive statement designed to allow the writer to delay, or buffer, the negative message.
Goodwill
The value of a business beyond its tangible assets, including its reputation and patronage. Also, a favorable condition and overall atmosphere of trust that can be fostered between parties conducting business.
Negative Message
Communication that conveys a refusal, rejection, or other unfavorable information, often requiring careful wording to maintain goodwill.
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