When Engaged in Sales Presentation Planning, a Salesperson Should First

question 76

True/False

When engaged in sales presentation planning, a salesperson should first determine how the benefits of his/her product will benefit the prospect, and then set a specific objective.

---

Definitions:

Consumer Misunderstanding

Occurs when consumers have an incorrect perception or comprehension of a product, its benefits, or its terms.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual.

Charter

A formal document granting rights, privileges, or authority, often used to establish and outline the operations of organizations, corporations, and cities.

Core Values Statement

A declaration that outlines the essential beliefs and guiding principles of an organization.