To Develop Ideas from Their Data, Qualitative Analysts Do All

question 17

Multiple Choice

To develop ideas from their data, qualitative analysts do all but which one of the following?

• A) Ask questions about the data
• B) Write memos
• C) Construct data displays
• D) Code the data into categories based on hypotheses that informed the research

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Definitions:

SPIN Approach

A strategic sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and propose solutions.

Second Category

Refers to a classification that is not the primary or main category, often used in organization, data sorting, or analysis.

Selling Process

A systematic approach to selling that includes steps such as prospecting, assessing needs, presenting the product, overcoming objections, and closing the sale.

Direct Questions

Questions that aim for specific information, allowing for straightforward answers without ambiguity.