In a Content Analysis of Magazine Advertisements, One Researcher Analyzed

question 25

Multiple Choice

In a content analysis of magazine advertisements, one researcher analyzed the presence of female stereotypes in selected issues of Time and Vogue. What would be the recording unit in this study?

• A) Selected issues of Time and Vogue
• B) Magazine advertisements featuring women
• C) Presence or absence of stereotypic images of women
• D) Stereotypic images of women

---

Definitions:

Inverted Yield Curve

A situation in the bond market where long-term debt instruments have a lower yield than short-term debt instruments, often seen as an indicator of economic recession.

Long-term Interest Rates

Interest rates applied to loans or debt securities with longer maturity dates, generally over ten years.

Forward Interest Rate

An interest rate agreed upon today for a loan that will begin at a future date, used to hedge against interest rate fluctuations.

Zero-coupon Bond

A bond that does not pay periodic interest, but is sold at a deep discount from its face value and redeemed at full value at maturity.